Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service.
Whether you’re trying to build your personal brand, business brand or a product brand, the basic steps to developing a successful brand are always the same. Brands aren’t built overnight. Be prepared to commit to the long-term and don’t give up.
Building a brand is just like building a reputation in that you need to prove yourself again and again in order for people to put their trust in you and become loyal to you. This holds true for individuals, small companies and even the largest, most trusted brands, such as Kraft Foods and Disney.
One of the best ways to grow your business is through word-of-mouth, otherwise known as referral marketing. This is when your customers are incentivized to communicate about your brand, product, or service in order to generate more buzz and attract more consumers to your storefront.
Referral marketing is similar to affiliate marketing, except that referral marketing requires use of software and communication platforms by customers in order to spread. Affiliate marketing requires a more active approach from business owners.